BMW
Roadshows
Concept
& context
BMW ROADSHOWS at ARVAL and ALD LeasePlan
Aim to achieve: Exhibition of new BMW Group products at LeasePlan, with test drives and a food & beverage reception.
Program: Breakfast reception, vehicle exhibition, test drives, discussions between BMW sales representatives and employees, cocktail reception, and presentation of BMW-branded sustainable goodies.
KEY FIGURES
& KPIs
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+10DATES
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