MAGIC GARDEN x LE BARON

CANNES INTERNATIONAL FILM FESTIVAL

Concept
& context

Magic Garden and Le Baron collaborated to create an ephemeral venue in the heart of the Cannes Film Festival. The goal was to strengthen Magic Garden's position in the film industry and generate media coverage. The 800m2 club offered 2 different atmospheres: an outdoor space with a view of the Cannes harbor and an interactive piano bar, and a chic and glamorous club environment with a line-up of fashionable artists. The club was a huge success, with a strong presence of celebrities from the worlds of music, film, culture, sport and fashion, as well as extensive media coverage.

KEY FIGURES
& KPIs

  • 1er
    CLUB DURING THE FESTIVAL
  • 800
    M2 OF A TEMPORARY CLUB
  • 1000
    GUESTS BY NIGHT
  • Party
  • Festival
  • Public & Media Relation
  • Brand activation
  • Sponsorship