100TH ANNIVERSARY

To celebrate the brand’s 100th anniversary, Nikon wanted to invite its employees and photographers as a show of thanks. 

We came up with an evening at the crossroads between two periods in time -- 1917–2017 and 2017–2117 -- to kick off the next 100 years, around the concept of anachronism.

A festive evening at a venue offering a panoramic view and perfect for photos: Le Dernier Étage.

Multiple high points and live events:
• Innovative photocall
• Reveal film created and shown
• Speeches by Nikon’s three CEOs (Nikon Images, Nikon Optiques and Nikon Europe)
• A dance performance with a robot arm
• Live music by Asagaya, Jumo and La Fine Equipe
• Performances by 8 actors dressed in retro, futuristic and timeless costumes designated for the occasion.