ADIDAS

ZONE CYCLING

Concept
& context

To make Adidas the go-to brand for fitness inspiration and innovation, we offered a unique experience with miCoach and Club Med Gym. Professional athletes, dressed in Adidas and equipped with miCoach, delivered a cutting-edge sports show on the forecourt of the BNF for journalists and bloggers. 

Live light and sound effects added dynamism to the event. Thirty athletes used high-tech fitness bikes to reach the different miCoach performance levels, with each level symbolised by a colour. The towers of the BNF were illuminated according to these stages, creating a captivating visual ambience. 

The performance was filmed and broadcast on YouTube for a wider audience and greater visibility.

KEY FIGURES
& KPIs

  • 40 min
    TRAINING
  • 30
    PARTICIPANTS
  • Sport
  • Brand activation
  • Public
  • Campaign
  • Innovation