AIRBNB

LA MAISON DU SPORT - OTR 2024

Concept
& context

Airbnb, Worldwide partner of the International Olympic and Paralympic Committee and Official Partner of the Paris 2024 Olympic and Paralympic Torch Relay.

From May to July, the relay were taking place over 68 days, crossing more than 400 cities in France with 10,000 torchbearers. Airbnb have crossed 8 cities in France and took part on the relay's celebration sites, through LA MAISON DU SPORT activation.

A house where people meet in a spirit of SHARING, combining the values of Airbnb with those of sport and the Olympics. A house that welcomes a different athlete on each date: Laure Manaudou, Tony Parker, Camille Lacourt, ...

On the programme: entertainment and hosted by these athletes, offering a chance to general public to win tickets for the Paris 2024 Games and the Opening Ceremony!

KEY FIGURES
& KPIs

  • 8
    DATES
  • 10K
    VISITORS/DATE
  • 3 MONTHS
    v