LET’S MOVE !

In June 2014, the Berges de Seine in Paris hosted the "Let's Get Moving!" event, organized in partnership with the Paris City Hall, the Berges de Seine, the RATP and France Bleu. 

This free event aimed to promote physical activity and health.

The event was structured around four axes: 

- A graphic charter highlighting the step gimmick 

- A communication plan in partnership with the City of Paris, the Berges de Seine, the RATP and France Bleu

- Online public relations to ensure media coverage of the event

- The event itself including several animation spaces such as a space to evaluate one's physical condition, a children's space dedicated to circus arts, a dance space animated by the Dance Federation, a stage space offering spectacular shows such as parkour, BMX and acrobatic dances and much more.