POP UP EXPÉRIENTIEL

Experiential pop-up for the launch of the autumn #LIVEINTHEOPEN campaign at la Samaritaine.

For their new Autumn Winter 2023 campaign #LIVEINTHEOPEN, Canada Goose called on Magic Garden's expertise to design an immersive pop-up and set up 4 window displays at La Samaritaine Paris Pont-Neuf.

Inspired by colours echoing the raw landscapes and palette of New Mexico, the scenography invites visitors to wander through a contemporary forest of glass and light, in autumn and winter. Somewhere between digital and natural, the pop-up offers a multi-sensory experience that brings the countryside to life and transports visitors into the world of the Canadian brand.
During Paris Fashion Week, Canada Goose invited influencers and VIP clients from la Samaritaine to an exclusive evening in the pop-up. Hosted by DJ @florebengbeng from @l.imperatrice, the evening included themed cocktails based on the projected landscapes, personalised Polaroid prints, etc.