DIOR
GUIDELINES & PRODUCTION DISPOSITIF DIOR RIVIERA
Concept
& context
In order to offer a “Summer” event in travel retail, Magic Garden devised a “Lux by Dior Riviera” concept deployed across multiple immersive installations, with the sound, visual and olfactory atmospheres of the French Riviera.
A journey of the senses, through the heart of the Côte d’Azur and the visual codes of Dior Riviera. Through a mechanism that reproduced the sun of the south, the scenography serves as the backdrop for the product range.
The public immortalised their Dior moment on a pontoon designed for the occasion.
Product guidelines were set at the main points of sale in international travel retail.
