AFRICA NOW

As a continent of influence and inspiration, Africa's creative scene is flourishing: from art to fashion, design, music and beyond.

Galeries Lafayette wanted to reveal, through an event-based operation, the emerging contemporary African scene that is radiating throughout the world thanks to the vitality of its culture. 

With Africa Now as its theme, the agency designed a one-time fashion show on the rooftop of Galeries Lafayette and then in the store.

A parade in festive form, revealing 6 exclusive paintings that celebrated the energy of a continent, from its most ancient roots to its most contemporary expressions.