THE FRENCH AEROSPACE INDUSTRY CELEBRATES ITS 100th ANNIVERSARY ON THE CHAMPS ELYSÉES
Concept
& context
To celebrate the centenary of the aeronautics and space industry, we unveiled an extraordinary exhibition featuring over 100 aircraft and cutting-edge equipment across seven thematic pathways. These routes were brought to life with urban sculptures and immersive soundscapes.
The event also highlighted the future, with a dedicated space for the Environment and New Technologies Exhibition, as well as a Jobs and Training Forum on the iconic Place de la Concorde. Custom-designed spaces welcomed both the public and industry leaders, creating a perfect setting for networking and public relations.
Every evening, the Champs Elysées were turned into a huge landing strip with stunning light displays.
The event generated massive international media coverage (TF1, France 2, France 3, iTélé, Globo, CNN, BBC, etc.).
KEY FIGURES
& KPIs
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2.5MVISITORS
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9MECHANISM DURATION in days
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100AIRCRAFT