INPI

EXPOSITION 2023 & 2024

Concept
& context

The INPI regularly designs and curates thematic mini-exhibitions for both its internal and external audiences, centered around compelling and impactful topics.

Magic Garden partnered with the INPI teams to bring to life the last two editions in 2023 and 2024.

In 2023, the spotlight was on the most renowned illustrators from the early 20th century, showcasing a selection of fifteen iconic brand posters that shaped the French advertising landscape. In 2024, the focus shifted to unveiling the gems of French ‘sporTech,’ past and present, revolutionizing the industry in celebration of the Paris 2024 Olympic and Paralympic Games.

Beyond being displayed for several months at the INPI’s Paris and Lille offices, these exhibitions were also showcased at the Ministry of Economy and Finance during the European Heritage Days for two consecutive years.

KEY FIGURES
& KPIs

  • 3
    EXHIBITION VENUES
  • 7,5K
    VISITORS IN 2023
  • 28K
    SOCIAL MEDIA IMPRESSIONS