Interbev

BON APPÉTONS !

Concept
& context

In celebration of Lakitchenmusic.com and its core values, we created a unique collector’s piece that merges the worlds of style, cuisine, and music. Partnering with the talented artist Kumisolo, we crafted an illustrated recipe book titled "Bon Appétons!", a colorful creation that blends culinary delight with artistic flair. Alongside the vibrant photoshoot, we curated a bespoke music compilation designed to set the perfect atmosphere for cooking. The book includes an exclusive track, "Le Rice Burger," accompanied by a music video.

The launch of this creative project was celebrated with three exclusive events: a press evening showcasing a live performance by Kumisolo, a blogger night that immersed guests in a pop-up Japanese burger bar, and a signing session at the iconic Colette. 

KEY FIGURES
& KPIs

  • 2
    LAUNCH EVENINGS
  • 12
    MEAT RECIPES
  • 3,5K
    DISTRIBUTED COPIES