INTERSPORT
"PRÊTS À VIBRAYE” FAN ZONE
Concept
& context
A giant fan zone open to all for EURO 2024, through the "Prêts à Vibraye" initiative, highlighting INTERSPORT’s role as the primary supporter of the French National Team.
On the agenda: football activities, participation from local associations, co-branded FFF & INTERSPORT prizes to be won, and most importantly, the live broadcast of the France-Poland match on a 30m² giant screen, gathering nearly 900 people—more than a third of the village’s population.
An event and a unique experience for the village of Vibraye, once again bringing the "Famille Bleue" together around shared values, strengthening the bonds between residents through football.
KEY FIGURES
& KPIs
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900PEOPLE REACHED
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30m2GIANT SCREEN
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6500€ IN REVENUE FOR LOCAL ASSOCIATIONS