INTERSPORT

"PRÊTS À VIBRAYE” FAN ZONE

Concept
& context

A giant fan zone open to all for EURO 2024, through the "Prêts à Vibraye" initiative, highlighting INTERSPORT’s role as the primary supporter of the French National Team.

On the agenda: football activitiesparticipation from local associationsco-branded FFF & INTERSPORT prizes to be won, and most importantly, the live broadcast of the France-Poland match on a 30m² giant screen, gathering nearly 900 people—more than a third of the village’s population.

An event and a unique experience for the village of Vibraye, once again bringing the "Famille Bleue" together around shared values, strengthening the bonds between residents through football.

KEY FIGURES
& KPIs

  • 900
    PEOPLE REACHED
  • 30m2
    GIANT SCREEN
  • 6500
    € IN REVENUE FOR LOCAL ASSOCIATIONS