JACK DANIEL’S

BURNING PARTY

Concept
& context

An electrifying and disruptive evening in an industrial venue, perfectly embodying the Jack Daniels’ DNA. The essence of fire and flames ignited the atmosphere, as artists with high PR potential took the stage: a mesmerizing performance by the group L'Impératrice and an exhilarating DJ set by La Mamie's.

The night was enlivened with interactive and engaging activities: live printing of bespoke T-shirts and tank tops, captivating photo sessions and animated gifs, real-time displays of guests' tweets and Instagram posts, a diverse selection of 4 gourmet food trucks, and more.

KEY FIGURES
& KPIs

  • 400
    PARTICIPANTS
  • 100
    JOURNALISTS
  • 3
    SPECIAL FEATURES
  • Launch event
  • Brand activation
  • Party
  • Installation
  • Scenography