THE ART OF ESSENCE

For the launch of the LG Signature - The Art Of Essence line, a Pop-Up Art Gallery was elegantly curated on the esplanade of the Georges Pompidou Centre, an iconic hub for design and contemporary art.

The Gallery’s 140m² space was transformed into four immersive experiential zones, inviting visitors to rediscover their senses and experience the essence of each product: “Seeing is Believing,” “Feeling is Believing,” “Tasting is Believing,” and “Breathing is Believing.”

For the grand opening, the agency orchestrated a glamorous PR evening, graced by the presence of celebrities, blending art, innovation, and luxury in a seamless celebration of LG's signature style.