OPENING OF THE PARIS OPÉRA BOUTIQUE WITH ROGER FEDERER

To inaugurate the largest Lindt boutique in the world at Paris Opéra, we highlighted the presence of Roger Federer. Not only did he inaugurate the boutique, but he also interacted with the fans, celebrities and journalists present, creating a memorable moment. A Facebook competition allowed fans to win exclusive invitations, attracting over 1,000 entries. 

After the event, an in-store competition offered the chance to win a chocolate court signed by Federer. The event was attended by over 120 guests, generating significant media coverage and positioning Lindt as a leader in the chocolate sector in the chocolate sector.