WE ART MSF

Médecins Sans Frontières marks 50 years of humanitarian commitment with "WE ART MSF", a powerful artistic tribute. The project launched with the unveiling of a monumental 300m² artwork by renowned artist Philippe Pasqua, displayed in the Marais district of Paris. This initiative featured an integrated QR code to encourage donations, a vernissage, a press conference, an auction, and lithographs gifted to major donors, all supported by a comprehensive media and influencer campaign.