MICHELIN

NORAUTO CONVENTION

Concept
& context

An annual convention organised by Michelin for Norauto Europe as “preferred customer”.

Over three dynamic days, the agency supported Michelin through engaging plenary sessions, business-oriented workshops, and the latest product unveilings. Guests experienced exhilarating Michelin tire test drives on a racing track with supercars.

The high-energy program spanned from Molitor Paris to the Western Paris circuit, culminating in an exquisite dinner at Le Ciel de Paris.

The objectives were brilliantly achieved: commercial negotiations for 2023 were initiated, Michelin's brand preference was reinforced, and comprehensive support was provided to Norauto during their workshops.

KEY FIGURES
& KPIs

  • 25
    EMPLOYEES
  • 120
    TEST ROUNDS ON THE CIRCUIT
  • 3
    DAYS OF SEMINAR
  • Convention
  • Brand activation
  • Driving
  • Corporate