
MAIRIE DE PARIS
PARIS PLAGE
Concept
& context
As part of the 23rd edition of Paris Plages, we collaborated with the Ville de Paris and the YA+K collective to design a scenography for the event's historic sites: Rives de Seine and Bassin de La Villette, and above all for the layout of this year's major new feature: the Parisian Croisette on the Canal Saint-Martin, offering a stroll along both banks, with beaches and terraces that are part of the spirit of Paris Plages. We have come up with new eco-designed furniture and signage modules in line with the exceptional theme of Paris Plages - celebrating the games as part of the Olympic Games. On the programme: lounging and swimming, fun, sporting and cultural activities...
KEY FIGURES
& KPIs
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64DAYS OF OPERATION
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650PARASOLS
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1300DECKCHAIRS