BC ONE COMPETITION

The project consisted of organizing a world breakdancing championshipwith each year’s event hosted in a different capital city, in order to establish the brand within the realm of urban culture. The goal was also to broadcast the event across digital platforms and specialized TV channels.

The grand finale, held in the iconic 104 space in Paris, captivated a full house of 1,000 enthusiasts during an electrifying two-hour spectacle.

The success of this event not only solidified the brand's long-term presence in urban culture but also established a global rendezvous, amplified by extensive media coverage through widespread broadcasting of the show.