REEBOK x FOOTLOCKER

WORN TO BE WILD

Concept
& context

Immerse yourself in the exclusive launch of the wild new sneakers crafted by Betty Autier in collaboration with Reebok for Footlocker. Under the theme 'Worn to be wild,' guests were invited to unleash their inner wildness in a chic, urban environment. A mesmerizing forest of hanging sneakers formed an artistic installation, complemented by birdcages, while vibrant pink, blue, and green neon lights cast a modern and feminine glow. A dedicated makeup corner offered neon makeup that came to life under black lights, adding an electrifying twist. DJ Andy 4000 set the tone for the night, infusing the event with dynamic energy, making it an unforgettable exclusive experience.

KEY FIGURES
& KPIs

  • 200
    GUESTS
  • 220
    POSTS AND STORIES
  • 46 M
    REACH