GET HOME SAFE

The 'Get Home Safe' campaign aimed to heighten public awareness about the dangers of drinking and driving during the festive season, offering practical advice for safely returning home after a night out.

The strategy was centered on delivering a powerful prevention message and creating significant media buzz ahead of the holidays. The concept revolved around making the breathalyzer an essential and stylish going-out accessory. To this end, a specially designed case by renowned illustrator Pénélope Bagieu was featured on the resterenvie.fr website.

Simultaneously, a dramatic visual installation—a crashed car wrapped in a large red ribbon—was showcased in several French cities on New Year's Eve, serving as a poignant reminder of the campaign’s message.