THE COLOR RUN

For the fourth edition of 'The Color Run,' Sephora took center stage as the presenting sponsor, partnering with us to craft an unforgettable experience.

Magic Garden was entrusted with designing and producing two installations : Sephora’s immersive booth at the vibrant departure village in Paris’s "Place de l'Hôtel de Ville" and a dazzling setup at the finish line village at "Pont d'Iéna".

This activation, tailored to the playful and dynamic Gen Z audience, was a celebration of color, fun, and shareable moments. Additionally, we curated the artistic flair for the NRJ Extravadance stage and orchestrated the creation of 30,000 branded goodies.