KLEPIERRE
SHOP'IN COLOR
Concept
& context
The agency integrated art into the Val d'Europe shopping centre in Serris. The artists Seth and Pascal Vilcollet, sourced by the agency, created and exhibited a work of art called "La Tête dans les Nuages" for six months. The agency handled the mediation with the artists as well as the technical logistics before and during the work's set-up.
The agency also facilitated the digital strategy around the work during the six months of exhibition and organised the presence of artists at the work’s opening.
