SHOWROOMPRIVÉE.COM
The ultra-private 10 years
Concept
& context
To mark its 10th anniversary, Showroomprive.com unveiled 'Les10ansUltraPrivés,' a communications campaign designed to celebrate, express gratitude to customers and employees, and embody the brand's commitment to "Smart Shopping Satisfaction". This digital experience engaged users through a 10-day prize giveaway, accessible on both desktop and mobile.
The "ShowroomUltraPrivé" game, featuring a one-time-only opportunity per device, invited participants to uncover a winning link among 10 on desktop and 3 on mobile. The campaign achieved exceptional results, marked by high engagement from the outset and a spectacularly festive celebration.
KEY FIGURES
& KPIs
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+120KVISIT THE GAME SITE
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3CHANCES
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10LINKS