SNCF
RUGBY VILLAGE TOUR
Concept
& context
To embody this commitment, SNCF partnered with Magic Garden to desgin and craft an unforgettable experience at the Rugby Village during the Rugby Tour France 2023. We envisioned and brought to life an interactive digital fresco, a vibrant showcase of how SNCF propels the future of sustainable travel. Visitors were invited to engage with contests featuring exclusive prizes, explore the journey of the Rugby Tour through a bespoke web app, and take a stride toward sustainability on a treadmill designed to inspire awareness of renewable energy and eco-conscious living.
KEY FIGURES
& KPIs
-
100DAYS OF OPERATION
-
9FRENCH CITIES
-
15KVISITORS ON THE STAND
Our similar
projects
-
SNCF City of Success
The City of Success, established in 1989 at the Sorbonne, has since evolved into a premier forum for... -
SNCF AIX-EN-PROVENCE ECONOMIC MEETINGS
The CHAQUE JOUR PLUS VERT exhibition, conceived by Dominique Bertail for SNCF and unveiled at the 20... -
SNCF ANGOULÊME INTERNATIONAL COMICS FESTIVAL
As part of its dynamic partnership activation, Magic Garden has been bringing SNCF’s vision to life ... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
SNCF TER PAYS DE LA LOIRE MANAGERS' SEMINAR - 2nd Collaboration
Following a successful first edition in Pornic, SNCF has once again entrusted Magic Garden with orch...
