SNCF
RUGBY VILLAGE TOUR
Concept
& context
To embody this commitment, SNCF partnered with Magic Garden to desgin and craft an unforgettable experience at the Rugby Village during the Rugby Tour France 2023. We envisioned and brought to life an interactive digital fresco, a vibrant showcase of how SNCF propels the future of sustainable travel. Visitors were invited to engage with contests featuring exclusive prizes, explore the journey of the Rugby Tour through a bespoke web app, and take a stride toward sustainability on a treadmill designed to inspire awareness of renewable energy and eco-conscious living.
KEY FIGURES
& KPIs
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100DAYS OF OPERATION
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9FRENCH CITIES
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15KVISITORS ON THE STAND
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