YOUTUBE SHORTS

FASHION ON YOUTUBE

Concept
& context

Fashion on YouTube marked a 1st collaboration with YouTube Shorts, taking 120 designers, influencers and partner brands on board a place of creation and artistic expression: the barge "La Nouvelle Seine". During a masterclass, representatives of the platform, content creators (Loïc Prigent and Sananas) and a pioneering brand (Louis Vuitton) shared their advice on strategy and optimising their content on the platform. The talks were punctuated by the poetic dancing of burlesque artist Mara de Nudée. Guests then enjoyed cocktails and a DJ set as the evening progressed.

KEY FIGURES
& KPIs

  • 120
    PARTICIPANTS
  • Influence
  • Brand activation
  • Digital
  • Scenography