BMW MOTORRAD

BERLIN ROADTRIP

Concept
& context

To celebrate its 100th anniversary in 2024, BMW Motorrad invited eight loyal customers on an exclusive road trip to explore the German capital as a reward for their video testimonials.

The agency crafted a three-day journey that included test rides of the BMW Motorrad range, a tour of the BMW Motorrad Welt factory, and various local experiences such as lunch at the iconic Markthalle Neun.

This trip offered an immersive dive into the BMW Motorrad universe and a captivating exploration of Berlin.

KEY FIGURES
& KPIs

  • 8
    PARTICIPANTS
  • 3
    DAYS
  • 8
    LOCATIONS
  • Internal event
  • Corporate
  • Scenography
  • Immersive event

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