BMW MOTORRAD

The Classic Car Show

Concept
& context

Six iconic motorcycles stood proudly on display, each a living testament to the soul of BMW Motorrad, taking visitors at the RĂ©tromobile show on a journey through the brand's rich and legendary heritage. These machines embodied the evolution of technology, artistry in design, and precision in engineering that have shaped BMW Motorrad's identity over the decades.

In partnership with Arc & Typ, Magic Garden orchestrated a stand that brought this legacy to life. 

KEY FIGURES
& KPIs

  • +130k
    VISITORS AT THE SHOW
  • 1
    WEEKS