France and Dealership Managers Seminar

For the grand unveiling of the BMW i7, a pinnacle of technological innovation, the BMW France Group gathered its team members and dealership managers on the sun-drenched island of Mallorca. Over an intensive two-day program, participants were immersed in static workshops and dynamic test drives, designed to showcase the latest advancements in onboard technology. The agenda featured plenary sessions and in-depth workshops exploring themes such as design, sustainability, e-mobility, and the future of retail. Every detail of the logistics, technical setup, and content support was orchestrated by Magic Garden.