BMW
E-CONVENTION
Concept
& context
In a context shaped by COVID, in January 2021, the BMW Group France wanted to produce 4 conventions: BMW – MINI – BMW Motorrad & the internal convention, over 1 week in a single location for a target of more than 5,500 people
Magic Garden offered a 100% digital and dynamic format incorporating all the event codes: 1 multi-platform shooting location for 4 programmes with different concepts that played with the idea of movement to bring momentum to the network.
Each brand used the 4 scenographic areas completely reinvented and reformatted between each show.
KEY FIGURES
& KPIs
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+5KUNIQUE LOGINS
-
+1KREPLAY VIEWING
-
9,8/10SATISFACTION QUESTIONNAIRE SCORE
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