BMW

AUTO TOUR 2023

Concept
& context

The agency designed an exhibition stand for the opening ceremony and VIP party at the Grand-Palais Éphémère du Tour Auto.

A tailor-made experience for members of the BMW Excellence Club

Stand designed to display 2 vehicles and welcome over 150 guests for cocktails.

KEY FIGURES
& KPIs

  • 2
    PARTIES
  • +300
    CUSTOMERS AND PROSPECTS
  • 360°
    IMMERSIVE CONTENT