BMW PASSION TOUR

We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion Tour, a tour of the major French motor racing circuits, gives the public the opportunity to enjoy unique driving experiences.

Passion Tour 2021
• A 6-month tour
• 9 stops
• 7 major French automobile circuits

Passion Tour 2022
• A 6-month- tour
• 5 stops
• 3 circuits : Bugatti Le Mans, Magny Cours and Paul Ricard

To experience the world of Bugatti in a unique way, customers and prospective customers went behind the wheel of Bugatti's electric and hybrid competition models, both on-road and off-road. For each circuit, a live event village was set up so that young and old alike could share inviting moments, such as a circuit with electric cars, massages for our drivers, sneak previews of BMW models, and many other surprises.