MINI FRANCE

LISBON CONVENTION

Concept
& context

For this convention aimed at dealers for the launch of the MINI Electric, Magic Garden partnered with MINI France to create and produce the national plenary sessions and orchestrate 5 captivating evening events themed "Passionately Excited."

The agency also meticulously coordinated all logistics for participants and speakers across 5 sessions, managing charter flights, gourmet catering, luxurious accommodations, and seamless transfers, all under the expert guidance of our dedicated Tour Leader team.

KEY FIGURES
& KPIs

  • 645
    PARTICIPANTS
  • 5
    EVENINGS
  • 5
    GROUPS
  • Convention
  • Internal event
  • Corporate
  • Launch event
  • Driving

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