60TH ANNIVERSARY

MINI CAMP celebrated 60 years of MINI with a journey to the brand's roots in the UK, bringing together 700 members of the dealer network in a festive and immersive atmosphere.

The adventure began with a discovery of the renowned Oxford factory and continued with an offbeat creative tour through the London neighborhoods that inspired MINI's special editions.

Highlights included a grand banquet in the heart of the Factory Museum, plenary sessions, and the next day's catwalk-inspired events in Shoreditch, one of London's fashion epicenters. The agenda featured engaging workshops, exhibitions, inspiration corners, and guided tours.

The birthday celebration was held in one of the City's legendary pubs, The Counting House, offering a quintessentially London setting and vibrant entertainment.

The trip concluded with a lunch overlooking London's iconic monuments.

Magic Garden meticulously handled the transportation and logistics for the 4 groups of 180 participants traveling between Paris and Oxford, ensuring a seamless and memorable experience.