GOOGLE

DIGITAL WORKSHOPS

Concept
& context

For 10 years now, Google's Digital Workshops have been offering free training accessible to all, throughout France, in order to be alongside retailers, craftsmen, students, professionals and job seekers in mastering digital tools and developing their skills. 

Since 2017, Magic Garden has been designing and managing multiple mechanisms for these events and related communication campaigns to promote the local ecosystem (start-ups, university partners, cities, etc.), train in digital technology with Google coaches, attend conferences and experience Google's latest innovations. 

  • 2017: the City Tour, an event tour and training programme in digital, across 10 French cities. 
  • 2018-2022: 5 face-to-face digital workshops, 200 to 600m2, open to all, in Rennes, Saint-Etienne, Nancy, Montpellier and Bordeaux. Designed, staged and coordinated the event build, developed and facilitated each venue: communication, content creation, publication of monthly programmes, events with special days, workshop management, etc.

2020-2023: 5 Digital Workshop vans, travelling through the regions of France to meet learners, associations and institutions.

KEY FIGURES
& KPIs

  • 230
    CITIES COVERED
  • 170K
    JOB SEEKERS TRAINED
  • 325K
    VSEs/SMEs SUPPORTED