GOOGLE

VIVATECH 2023

Concept
& context

For the second year in a row, Magic Garden designed, produced and furnished the Google stand at VivaTech. 320m² focused on Artificial Intelligence, with the challenge to present it in a playful and educational way, for a vision of responsible, innovative and useful technology, for all and everyone, thanks to the collaboration between Google and its partners.

We imagined a scenography that extends the principle of the city initiated in 2022, while adapting it to the theme of AI.

Development of demonstrations with over 30 contents in a scenography that takes up the 4 strategic pillars of Artificial Intelligence:

  • The hall with the history of AI by Google
  • The house for consumer applications
  • The Open Office for innovation with Google partners
  • The square with demonstrations of AI at the service of societal issues

KEY FIGURES
& KPIs

  • 150K
    VISITORS ON SITE
  • 2
    CAC40 FRENCH GROUPS
  • 7
    START-UPS INVOLVED