H&M
LOVES PARIS FASHION WEEK
Concept
& context
The event took over 700m² of the H&M flagship on the iconic Champs-Elysées, transforming the space into a vibrant celebration of music and fashion. With electrifying live performances from Pedro Winter and Breakbot, the atmosphere pulsed with creative energy.
Meanwhile, the grandeur of the Grand Palais runway show streamed live, immersing guests in the world of haute couture. Fashion-forward activations, from a chic beauty corner to a dazzling photocall, set the stage for an unforgettable experience. The highlight of the evening was the stunning reveal of the Autumn/Winter 2015/2016 Studio Collection, presented with a mesmerizing scenography.
