INAUGURATION FLAGSHIP SAINT-GERMAIN-DES PRÉS

To celebrate the opening of the new store and maximize press coverage for the Alexander Wang collection launch, we transformed the Haussmannian facade into a dazzling canvas of light, mirroring the collection’s bold hues. Inside, a meticulously designed scenography, engaging activities, and a musical atmosphere curated by Cassius with dynamic VJing brought the space to life. The event also featured a "gifomaton" station, allowing guests to create and share animated GIFs..