LA CUCINA

At the 68th Cannes International Film Festival, we unveiled an opulent gastronomic experience at the heart of La Croisette : “La Cucina S.Pellegrino – Where Cinematic Stars Meet Gastronomic Legends.” This celebration embodied the exquisite blend of haute cuisine, glamour, and the quintessential Italian lifestyle.

The event was a masterpiece of public relations, marked by two standout features throughout the Festival's fortnight :

• An exclusive pop-up guest table, where each day featured French Michelin-starred chefs reinterpreting Italian culinary art to craft bespoke menus for the silver screen’s brightest talents.
• The teams of the competing films were hosted, along with press junkets, photo shoots or interviews.

Additionally, a public engagement campaign included a visually captivating poster series at Nice airport, a competition offering the chance to win exceptional dinners relayed in street marketing, in 80 restaurants and on the social media.