SAN PELLEGRINO

LA PIAZZA DELIZIOSA

Concept
& context

To celebrate the SanPellegrino Fruit range and bring the essence of 'Life is Deliziosa' to life, we transported the public to the enchanting heart of Southern Italy with the unique experience of "La Piazza Deliziosa".

This vibrant activation was a sensory journey blending entertainment, digital artistry, and brand immersion, where visitors could explore a captivating Italian piazza. The experience was further enriched by an Instagram competition offering a chance to win a week-long escape to Southern Italy, allowing participants to savor the allure of the brand firsthand.

KEY FIGURES
& KPIs

  • 5K
    TASTINGS
  • 506K
    COLLECTED CONTACTS
  • 76
    COVERAGE INFLUENCE
  • Public
  • Brand activation
  • Launch event
  • Immersive event
  • Live experience

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