DANONE

HYDRATION TOURS

Concept
& context

L'HydraStation, a 20-date summer tour with a truck transformed into a 90 m² mobile home with 5 areas covering the basics and reflexes of good hydration.

The concept has been optimized to be more interactive, fun and impactful to reach as many consumers as possible.

KEY FIGURES
& KPIs

  • 20
    RESORT DATES
  • 15K
    VISITORS
  • 8,6/10
    SATISFACTION RATING OF THE OCCURRENCE STUDY
  • Public
  • Campaign
  • Sustainability
  • Innovation
  • Stand

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