HiPRO - DANONE
100M HiPRO
Concept
& context
In order to engage a qualified sports audience with a new message for the Paris 2024 Games, and in a format adapted to reinforce its message, HiPRO is presenting the 1st edition of the ‘HiPRO Challenges : The HiPRO 100 metre : 222 steps to climb in the Rue Foyatier, in Montmartre, the steepest street in Paris. In collaboration with the LaFourmi agency, the event included talks, showcooking, tastings and more at the participants' HQ: the Coeur Sacré.
KEY FIGURES
& KPIs
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128CONTENT PUBLISHED ON SOCIAL NETWORKS
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65,3KVIEWS OF THE TEASER
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+120PARTICIPANTS
