Danonino

1, 2, 3… GIANT

Concept
& context

The first event activation for the Danone x Paris 2024 partnership offered a spectacular five-day showcase at the Westfield Les 4 Temps Centre.

The brand radiated with live broadcasts, influencer appearances including Chris Joyz, and a towering 5-meter interactive screen. This playful and unforgettable experience was brought to life in collaboration with the creative agency LaFourmi.

KEY FIGURES
& KPIs

  • +1M
    SOCIAL MEDIA REACH
  • 1000
    DISTRIBUTED PRODUCTS
  • 3800
    PARTICIPANTS
  • Brand activation
  • Public
  • Launch event
  • Sponsorship

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