La Roche-Posay
Celebration 50 ans
HOW TO CELEBRATE 50 YEARS OF DERMATOLOGICAL EXPERTISE WITH DERMATOLOGISTS WORLDWIDE ?
“La Vie en Bleu”
An evening to celebrate half a century of commitment: an immersive journey into the history and DNA of La Roche-Posay, from its origins to the promise of the next 50 years.
The Musée des Arts décoratifs was transformed into a universe where blue became an experience — a bridge between past and future.
Through choreographed, musical, and digital performances, guests were invited to dream, to discover, and to imagine the future.
KEY FIGURES & KPIs
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450guests
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30nationalities