Live Culture(s)
As an independent communications consulting agency, we build event strategies who connect and activate cultures, combining pleasure & the senses, emotion & responsibility.
With our community of talents, we co-create desirable and innovative experiences that nurture the brand and win over, unite and engage your audiences.
This is how we offer our customers a lasting cultural, relational and business impact in France and abroad.
Projects
Iconics
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ON LOCATION - CLUBHOUSE 24 @PARIS2024
On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh... -
LA SAMARITAINE GLOBAL “FRENCH TWIST”
To stand out in a highly competitive market and reinforce the innovative and disruptive promise of '... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch! We have reinterpreted the codes of literary promotion by offe... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Brand activation
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HiPRO - DANONE 100M HiPRO
In order to engage a qualified sports audience with a new message for the Paris 2024 Games, and in a... -
Danonino 1, 2, 3… GIANT
The first event activation for the Danone x Paris 2024 partnership offered a spectacular five-day sh... -
WARNER BROS WONKA POP UP
A whimsical pop-up installation transformed the main atrium of La Samaritaine into a confectionery w... -
GOOGLE PIXEL 8 LAUNCH EVENT
For the launch of the Google Pixel 8 in France, we deployed the first physical Google Pixel experien... -
BMW AUTO TOUR 2023
The agency designed an exhibition stand for the opening ceremony and VIP party at the Grand-Palais É... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
SNCF ANGOULÊME INTERNATIONAL COMICS FESTIVAL
As part of its dynamic partnership activation, Magic Garden has been bringing SNCF’s vision to life ... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
BMW PARIS PHOTO 2022
For the 20th consecutive year, BMW is the official partner of Paris Photo, the leading international... -
ADIDAS ZONE CYCLING
To make Adidas the go-to brand for fitness inspiration and innovation, we offered a unique experienc... -
URW LADY GAGA, LOVE FOR SALE
On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusiv... -
BMW PASSION TOUR
We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion... -
BMW GROUP FRANCE TOURNEE #ELECTRIFYOU.
Magic Garden organized its #ELECTRIFYOU TOUR for BMW France! In more than 85 dealerships throughout ... -
GOOGLE DIGITAL WORKSHOPS
For 10 years now, Google's Digital Workshops have been offering free training accessible to all, thr... -
BMW ACCELERATION CHALLENGES 2018
Challenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma... -
SEPHORA THE COLOR RUN
For the fourth edition of 'The Color Run,' Sephora took center stage as the presenting sponsor, part... -
TWITTER #TWITTEREXPO
The aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t... -
SAN PELLEGRINO LA PIAZZA DELIZIOSA
To celebrate the SanPellegrino Fruit range and bring the essence of 'Life is Deliziosa' to life, we ... -
GALERIES LAFAYETTE AFRICA NOW
As a continent of influence and inspiration, Africa's creative scene is flourishing: from art to fas... -
LG SIGNATURE THE ART OF ESSENCE
For the launch of the LG Signature - The Art Of Essence line, a Pop-Up Art Gallery was elegantly cur... -
MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IV
In 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ... -
JACK DANIEL’S BURNING PARTY
An electrifying and disruptive evening in an industrial venue, perfectly embodying the Jack Daniels’... -
SOCIÉTÉ GÉNÉRALE BAC DANS LES BACS
In anticipation of the 2016 baccalauréat exams, the agency conceived a groundbreaking initiative : t... -
SAMSUNG S7 LIFE CHANGER PARK
To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where... -
RENAULT CAPTUR THE NIGHT
To launch its global 'Capture the Night' campaign, Renault enlisted Magic Garden to transform Marcel... -
SAN PELLEGRINO LA CUCINA
At the 68th Cannes International Film Festival, we unveiled an opulent gastronomic experience at the... -
SOCIÉTÉ GÉNÉRALE LET'S FORM A TEAM WITH XV DE FRANCE
Magic Garden brought Société Générale’s partnership with the Rugby World Cup 2015 to life, igniting ... -
CUBANISTO HOUSE OF MASK
Created the “House of Mask” alibi brand for the launch, an infiltration and activation for Cubanisto... -
LINDT OPENING OF THE PARIS OPÉRA BOUTIQUE WITH ROGER FEDERER
To inaugurate the largest Lindt boutique in the world at Paris Opéra, we highlighted the presence of... -
DANONE HYDRATION TOURS
L'HydraStation, a 20-date summer tour with a truck transformed into a 90 m² mobile home with 5 areas... -
TERRAZZA MARTINI - CANNES FILM FESTIVAL
Magic Garden has revisited the Terrazza Martini on the theme of "Italian audacity", with 3 key momen... -
RED BULL BC ONE COMPETITION
The project consisted of organizing a world breakdancing championshipwith each year’s event hosted i...
Corporate & MICE
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RESPONSIBLE AI SUMMIT
First edition of the Responsible AI Summit The agency worked with Google EMEA and Google France to d... -
GOOGLE ADS RE/THINK COMMERCE
The 2nd edition of Google's summit dedicated to AI aims to encourage advertisers, brands, and media ... -
GOOGLE OPENING OF THE NEW HUB DEDICATED TO AI
Inauguration of a Google hub dedicated to AI, bringing together more than 300 researchers and engine... -
GOOGLE PIXEL ORANGE BUSINESS DAYS
Google Pixel 8 and 8 Pro stand during Orange Business Days, an opportunity for Google to interact wi... -
UBISOFT MIDNIGHT CIRCUS
The Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ... -
OVH CLOUD SUMMIT 2023
The OVHcloud Summit is THE annual OVHcloud event for exploring the latest innovations, interacting w... -
SIAE L'Avion des Métiers
For the 54th time, the legendary Paris Air Show took place at Le Bourget airport from June 19 to 25,... -
SNCF TER PAYS DE LA LOIRE MANAGERS' SEMINAR - 2nd Collaboration
Following a successful first edition in Pornic, SNCF has once again entrusted Magic Garden with orch... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
GGVIE
2023 NEW YEAR'S WISHESFor GGVIE’s 2023 New Year’s Eve Greeting Ceremony at Paris La Défense Arena, Magic Garden came up wi... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
INPI INNOVATION AWARDS
Magic Garden wins the listing for INPI’s external events for the 2 years to come. Created in 1991, t... -
MICHELIN NORAUTO CONVENTION
An annual convention organised by Michelin for Norauto Europe as “preferred customer”. Over three dy... -
BMW France and Dealership Managers Seminar
For the grand unveiling of the BMW i7, a pinnacle of technological innovation, the BMW France Group ... -
CAPGEMINI KICK-OFF FUTURE FORWARD
Magic Garden transformed Capgemini's annual kick-off meeting from a physical to a digital event. 260... -
BMW GROUP FRANCE DRIVING THE FUTURE
BMW Group's annual meeting of BMW and MINI dealers and board members to take stock of the past year,... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
BMW E-CONVENTION
In a context shaped by COVID, in January 2021, the BMW Group France wanted to produce 4 conventions:... -
MINI FRANCE LISBON CONVENTION
For this convention aimed at dealers for the launch of the MINI Electric, Magic Garden partnered wit... -
MINI 60TH ANNIVERSARY
MINI CAMP celebrated 60 years of MINI with a journey to the brand's roots in the UK, bringing togeth... -
BMW ACCELERATION CHALLENGES 2018
Challenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma... -
TWITTER #TWITTEREXPO
The aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t... -
BARREAU DE PARIS THE CHAIRMAN LAWYER'S BALL
For this annual ball, we created, for one evening, a grand journey through a mythical and eternal Pa... -
SHOWROOMPRIVÉE The ultra-private 10 years
To mark its 10th anniversary, Showroomprive.com unveiled 'Les10ansUltraPrivés,' a communications cam... -
VIADÉO VIADEO PARTIES
We produced two "fun at work" evenings for Viadeo’s internal team and esteemed clients, including me...
About us
Who are we?
As an independent event communications consultancy, we create events that connect and activate cultures, combining pleasure & emotion, meaning & responsibility.
