SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external communication strategy and the activation of their Rugby World Cup sponsorship :
- One year before the World Cup, we kicked off the campaign with a vertical rugby match on the façade of the bank headquarters, followed by a press conference in the Salle des Coffres the a national treasure hunt for tickets in the 10 host cities throughout France
- a massive street marketing campaign in 50 French cities.
The Société Générale towers at Paris La Défense were transformed into giant rugby goalposts. Additionally, we launched a House Club House tour combining sports and music for 18-25-year-olds.
We created the largest "Ola du Coeur" in public squares, around stadiums, and at rugby events. We created a dedicated web platform for the World Cup with exclusive daily updates & contents.
Finally, we engaged their agencies network with the campaign
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