BAC DANS LES BACS

In anticipation of the 2016 baccalauréat exams, the agency conceived a groundbreaking initiative : the first-ever blind test that combines exam revision with the thrill of music, in collaboration with Universal Music. The "Bac dans les Bacs" campaign was a creative tour de force, designed to promote the Bachelier So Music offer to the 15-20 age group.

Guided by the charismatic ambassador, Panayotis Pascot, this innovative campaign featured 61 engaging videos that challenged high-school students to identify music/artists while tackling their bac questions. Integrated into a dedicated digital platform, the blind test not only provided a unique revision experience but also offered a chance to win musical prizes. To heighten the excitement, winning moments, challenges, and prize draws were seamlessly integrated to keep players motivated.

Shazam joined as a partner in this ambitious venture, while a 360° campaign ensured extensive reach across the 18-25 demographic, making "Bac dans les Bacs" a memorable blend of education and entertainment.