IMMERSIVE PHOTOBOX RUGBY WORLD CUP 2023

To unite Rugby fans during the 2023 World Cup, Société Générale, a proud partner of the French XV, launched a dynamic event and digital program. This initiative included a tour across Paris and Nantes on 4 key dates, featuring an immersive photobox experience. 

At the heart of the campaign was the participation of Romain Ntamack, a celebrated ambassador of French rugby, whose presence added star power to the event. Complementing the tour, a photo campaign within Société Générale agencies and a webapp kept the excitement alive throughout the international competition.

This campaign was not just about celebrating rugby; it also embraced sustainability. The estimated carbon footprint of the operation (factoring in transport, remote meetings, emails, and materials) was approximately 1,000 kg CO² eq. Remarkably, over 165 kg of materials were collected by MUTO for donation or re-use, which in turn prevented the emission of over 800 kg of CO² eq.