Realizations
Iconics
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ON LOCATION - CLUBHOUSE 24 @PARIS2024
On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh... -
LA SAMARITAINE GLOBAL “FRENCH TWIST”
To stand out in a highly competitive market and reinforce the innovative and disruptive promise of '... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch! We have reinterpreted the codes of literary promotion by offe... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Celebrations
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UBISOFT MIDNIGHT CIRCUS
The Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
URW REBRANDING
For the launch of the brand and its rollout in French shopping centres, we held 7 concerts over 10 d... -
NIKON 100 YEARS
To celebrate the brand’s 100th anniversary, Nikon wanted to invite its employees and photographers a... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo... -
GIFAS 100 ANS @CHAMPS ÉLYSÉES
To celebrate the centenary of the aeronautics and space industry, we unveiled an extraordinary exhib...
Brand activation
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HiPRO - DANONE 100M HiPRO
In order to engage a qualified sports audience with a new message for the Paris 2024 Games, and in a... -
Danonino 1, 2, 3… GIANT
The first event activation for the Danone x Paris 2024 partnership offered a spectacular five-day sh... -
WARNER BROS WONKA POP UP
A whimsical pop-up installation transformed the main atrium of La Samaritaine into a confectionery w... -
GOOGLE PIXEL 8 LAUNCH EVENT
For the launch of the Google Pixel 8 in France, we deployed the first physical Google Pixel experien... -
BMW AUTO TOUR 2023
The agency designed an exhibition stand for the opening ceremony and VIP party at the Grand-Palais É... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
SNCF ANGOULÊME INTERNATIONAL COMICS FESTIVAL
As part of its dynamic partnership activation, Magic Garden has been bringing SNCF’s vision to life ... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
BMW PASSION TOUR
We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion... -
GOOGLE DIGITAL WORKSHOPS
For 10 years now, Google's Digital Workshops have been offering free training accessible to all, thr... -
SEPHORA THE COLOR RUN
For the fourth edition of 'The Color Run,' Sephora took center stage as the presenting sponsor, part... -
TWITTER #TWITTEREXPO
The aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t... -
SAN PELLEGRINO LA PIAZZA DELIZIOSA
To celebrate the SanPellegrino Fruit range and bring the essence of 'Life is Deliziosa' to life, we ... -
LG SIGNATURE THE ART OF ESSENCE
For the launch of the LG Signature - The Art Of Essence line, a Pop-Up Art Gallery was elegantly cur... -
MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IV
In 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ... -
SOCIÉTÉ GÉNÉRALE BAC DANS LES BACS
In anticipation of the 2016 baccalauréat exams, the agency conceived a groundbreaking initiative : t... -
SAMSUNG S7 LIFE CHANGER PARK
To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where... -
RENAULT CAPTUR THE NIGHT
To launch its global 'Capture the Night' campaign, Renault enlisted Magic Garden to transform Marcel... -
SAN PELLEGRINO LA CUCINA
At the 68th Cannes International Film Festival, we unveiled an opulent gastronomic experience at the... -
LINDT OPENING OF THE PARIS OPÉRA BOUTIQUE WITH ROGER FEDERER
To inaugurate the largest Lindt boutique in the world at Paris Opéra, we highlighted the presence of...
Concerts & festivals
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FESTIVAL TOUQUETHER 2023
2 years after a successful preview, the Touquether Festival, co-founded with and for the Autisme Inf... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
URW LADY GAGA, LOVE FOR SALE
On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusiv... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
NIKON MUSIC FESTIVAL
The Nikon Music Festival operation is 6 consecutive years of brand activation to reach and mobilise ... -
FNAC LIVE FESTIVAL
For the Fnac Live Festival, the agency was responsible for production, staging and logistics over al... -
CULTURE MINISTRY STREET AT THE GRAND PALAIS
For three unforgettable days, the Grand Palais was transformed into a vibrant canvas for urban cultu...
Corporate & MICE
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RESPONSIBLE AI SUMMIT
First edition of the Responsible AI Summit The agency worked with Google EMEA and Google France to d... -
GOOGLE ADS RE/THINK COMMERCE
The 2nd edition of Google's summit dedicated to AI aims to encourage advertisers, brands, and media ... -
GOOGLE OPENING OF THE NEW HUB DEDICATED TO AI
Inauguration of a Google hub dedicated to AI, bringing together more than 300 researchers and engine... -
UBISOFT MIDNIGHT CIRCUS
The Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ... -
OVH CLOUD SUMMIT 2023
The OVHcloud Summit is THE annual OVHcloud event for exploring the latest innovations, interacting w... -
SIAE L'Avion des Métiers
For the 54th time, the legendary Paris Air Show took place at Le Bourget airport from June 19 to 25,... -
SNCF TER PAYS DE LA LOIRE MANAGERS' SEMINAR - 2nd Collaboration
Following a successful first edition in Pornic, SNCF has once again entrusted Magic Garden with orch... -
GGVIE
2023 NEW YEAR'S WISHESFor GGVIE’s 2023 New Year’s Eve Greeting Ceremony at Paris La Défense Arena, Magic Garden came up wi... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
INPI INNOVATION AWARDS
Magic Garden wins the listing for INPI’s external events for the 2 years to come. Created in 1991, t... -
CAPGEMINI KICK-OFF FUTURE FORWARD
Magic Garden transformed Capgemini's annual kick-off meeting from a physical to a digital event. 260... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
MINI FRANCE LISBON CONVENTION
For this convention aimed at dealers for the launch of the MINI Electric, Magic Garden partnered wit... -
MINI 60TH ANNIVERSARY
MINI CAMP celebrated 60 years of MINI with a journey to the brand's roots in the UK, bringing togeth... -
BMW ACCELERATION CHALLENGES
Challenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma... -
BARREAU DE PARIS THE CHAIRMAN LAWYER'S BALL
For this annual ball, we created, for one evening, a grand journey through a mythical and eternal Pa...
Events for good
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FESTIVAL TOUQUETHER 2023
2 years after a successful preview, the Touquether Festival, co-founded with and for the Autisme Inf... -
MÉDECINS SANS FRONTIÈRES WE ART MSF
Médecins Sans Frontières marks 50 years of humanitarian commitment with "WE ART MSF", a powerful art... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
ARMÉE DU SALUT WELCOME PARIS
The Salvation Army Foundation in Paris has developed the "Bonjour" operation, morning walks offering...
Sponsorship activation
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INTERSPORT "PRÊTS À VIBRAYE” FAN ZONE
A giant fan zone open to all for EURO 2024, through the "Prêts à Vibraye" initiative, highlighting I... -
SOCIETE GENERALE IMMERSIVE PHOTOBOX RUGBY WORLD CUP 2023
To unite Rugby fans during the 2023 World Cup, Société Générale, a proud partner of the French XV, l... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
BMW
LES VOILES
DE SAINT-TROPEZFor the 4th consecutive year, Magic Garden was alongside BMW France as it brought to life its partne... -
MAGIC GARDEN x LE BARON CANNES INTERNATIONAL FILM FESTIVAL
Magic Garden and Le Baron collaborated to create an ephemeral venue in the heart of the Cannes Film ... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Sports events
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ON LOCATION - CLUBHOUSE 24 @PARIS2024
On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh... -
AIRBNB LA MAISON DU SPORT - OLYMPIC TORCH RELAY 2024
Airbnb, Worldwide partner of the International Olympic and Paralympic Committee and Official Partner... -
SOCIETE GENERALE IMMERSIVE PHOTOBOX RUGBY WORLD CUP 2023
To unite Rugby fans during the 2023 World Cup, Société Générale, a proud partner of the French XV, l... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
SNCF RUGBY VILLAGE TOUR
To embody this commitment, SNCF partnered with Magic Garden to desgin and craft an unforgettable exp... -
BMW PASSION TOUR
We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion... -
GMF SCHOOL CHALLENGE
For the 2nd edition of the Challenge, the GMF wanted to showcase the talents of the public service s... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Retail activation
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SAMARITAINE PARIS À POIL(S)
The agency is lending its support to La Samaritaine in 2023. Chapter 1: "Paris à Poil(s)" with carte... -
SAMARITAINE PARIS JUBILE
For the festive season, Samaritaine Pont Neuf is continuing its collaboration with the agency and gi... -
CANADA GOOSE EXPERENTIAL POP-UP
Experiential pop-up for the launch of the autumn #LIVEINTHEOPEN campaign at la Samaritaine. For thei... -
SAMARITAINE PARIS MAGIC CITY
The second chapter in Magic Garden's collaboration with the Samaritaine Paris Pont-Neuf. In 1900, Er... -
PANDORA BRAND ROOM
Magic Garden crafted an immersive scenographic concept for PANDORA’s new Brandroom on the iconic Cha... -
REEBOK x FOOTLOCKER WORN TO BE WILD
Immerse yourself in the exclusive launch of the wild new sneakers crafted by Betty Autier in collabo... -
H&M LOVES PARIS FASHION WEEK
The event took over 700m² of the H&M flagship on the iconic Champs-Elysées, transforming the space i...
Artistic installation
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SAMARITAINE PARIS JUBILE
For the festive season, Samaritaine Pont Neuf is continuing its collaboration with the agency and gi... -
SAMARITAINE PARIS MAGIC CITY
The second chapter in Magic Garden's collaboration with the Samaritaine Paris Pont-Neuf. In 1900, Er... -
SAMARITAINE PARIS À POIL(S)
The agency is lending its support to La Samaritaine in 2023. Chapter 1: "Paris à Poil(s)" with carte... -
KLEPIERRE SHOP'IN COLOR
The agency integrated art into the Val d'Europe shopping centre in Serris. The artists Seth and Pasc... -
REEBOK x FOOTLOCKER WORN TO BE WILD
Immerse yourself in the exclusive launch of the wild new sneakers crafted by Betty Autier in collabo... -
URW INAUGURATION OF THE ATELIERS GAÎTÉ
For the grand opening of Ateliers Gaîté, Magic Garden envisioned a series of artistic activations an... -
MONTPARNASSE TOWER OBSERVATORY 1000 FACETS OF PARIS / COLORAMA
In 2021, the creation and production of an artistic and cultural highlight 210 meters above the grou...
PR & Influence
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HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
AIRBNB LA MAISON DU SPORT - OLYMPIC TORCH RELAY 2024
Airbnb, Worldwide partner of the International Olympic and Paralympic Committee and Official Partner... -
YOUTUBE SHORTS FASHION ON YOUTUBE
Fashion on YouTube marked a 1st collaboration with YouTube Shorts, taking 120 designers, influencers... -
CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch! We have reinterpreted the codes of literary promotion by offe...
Space design
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OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
INPI VIVATECH 2024
Stand for INPI France Vivatech! For this 2024 edition, we designed and produced their stand to showc... -
BMW MOTORRAD The Classic Car Show
Six iconic motorcycles stood proudly on display, each a living testament to the soul of BMW Motorrad... -
GOOGLE Mayors and Local Authorities Exhibition 2023
For the third year running, Magic Garden designed and built the Google stand. It was an opportunity ... -
CANADA GOOSE EXPERENTIAL POP-UP
Experiential pop-up for the launch of the autumn #LIVEINTHEOPEN campaign at la Samaritaine. For thei... -
GOOGLE VIVATECH 2023
For the second year in a row, Magic Garden designed, produced and furnished the Google stand at Viva... -
GOOGLE EDUCATECH STAND 2022
Following the success of Vivatech and the Salon des Maires, Magic Garden will be alongside Google as... -
GOOGLE Vivatech
The aim of this stand is to show that Google is the most committed technological ally in the digital... -
MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IV
In 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ... -
GIFAS 100 ANS @CHAMPS ÉLYSÉES
To celebrate the centenary of the aeronautics and space industry, we unveiled an extraordinary exhib...
Institutional
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ADEME L’EXPO INNOV’CLIMAT BORDEAUX
Magic Garden helped ADEME launch the very first Innov'Climat Expo in Bordeaux. This event exhibit pr... -
INPI VIVATECH 2024
Stand for INPI France Vivatech! For this 2024 edition, we designed and produced their stand to showc... -
INPI INNOVATION AWARDS
Magic Garden wins the listing for INPI’s external events for the 2 years to come. Created in 1991, t... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo... -
PARIS PLAGE 2024
As part of the 23rd edition of Paris Plages, we collaborated with the Ville de Paris and the YA+K co...
About us
Who are we?
As an independent event communications consultancy, we create events that connect and activate cultures, combining pleasure & emotion, meaning & responsibility.
